Articles by Sonia Dorais

Sonia Dorais has over 15 years of experience in B2B technology, fintech, and finance-related industries, with a strong focus on accounts receivable, cash flow, and financial operations. She is currently Chief Executive Officer at Chaser, where she has been leading the business since January 2021, following roles as Interim CEO and Chief Marketing Officer. Her experience combines: Hands-on exposure to finance workflows and credit control through building AR solutions Leading product, growth, and go-to-market strategy in fintech Working closely with finance teams, accountants, and business owners globally Scaling B2B SaaS businesses across marketing, product, and operations Achievements Named Outstanding Leader in Collections (Credit Strategy Leadership Awards, 2023) and Winner of Innovator of the Year (Women in Credit Awards, 2023) Recognized as one of the Top 50 Women in Accounting (2023) and winner of Director of the Year (Europe Fintech Awards, 2022) Included in Top 25 Women Leaders in Financial Technology in Europe (2022) Led Chaser's continued product expansion into cash flow management, payments, and credit control services and a regular speaker at industry and academic events, including the Figaro Digital Marketing Summit, Amplify EMEA, and guest lectures at McGill University Certifications & Training CICM Credit Bootcamp and credit risk best practices AAT training in budgeting and cash flow management SAP certifications in demand generation, social media, and channel marketing Leadership training including Situational Leadership (Ken Blanchard) and FranklinCovey programmes She is currently Chief Executive Officer at Chaser, where she has been leading the business since January 2021, following roles as Interim CEO and Chief Marketing Officer. Her experience combines: Hands-on exposure to finance workflows and credit control through building AR solutions Leading product, growth, and go-to-market strategy in fintech Working closely with finance teams, accountants, and business owners globally Scaling B2B SaaS businesses across marketing, product, and operations Achievements Named Outstanding Leader in Collections (Credit Strategy Leadership Awards, 2023) and Winner of Innovator of the Year (Women in Credit Awards, 2023) Recognized as one of the Top 50 Women in Accounting (2023) and winner of Director of the Year (Europe Fintech Awards, 2022) Included in Top 25 Women Leaders in Financial Technology in Europe (2022) Led Chaser's continued product expansion into cash flow management, payments, and credit control services and a regular speaker at industry and academic events, including the Figaro Digital Marketing Summit, Amplify EMEA, and guest lectures at McGill University Certifications & Training CICM Credit Bootcamp and credit risk best practices AAT training in budgeting and cash flow management SAP certifications in demand generation, social media, and channel marketing Leadership training including Situational Leadership (Ken Blanchard) and FranklinCovey programmes