Articles by Amaya Woods

Amaya Woods has over 6 years of experience researching and communicating businesses' pain points when it comes to accounts receivable. She ran a research project assessing the severity of late payments at over 400 businesses, was a speaker at the UK government's Prompt Payment and Cash Flow Review Technology Roundtable, and more recently presented at Accountex London 2024 on how businesses can use AI and automation to protect and bring their revenue in faster. Her experience combines: Primary research into accounts receivable challenges across hundreds of global businesses Translating complex finance and AR insights into clear content for finance teams and accountants Speaking at major industry events and government roundtables on late payments, AI, and automation Growth marketing experience, including driving substantial inbound lead growth on a limited budget Achievements Surfaced accounts receivable pain points and statistics on time spent for over 400 global businesses Spoke at the UK government's Prompt Payment and Cash Flow Review Technology Roundtable and presented at Accountex London 2024 on using AI and automation to protect and accelerate revenue Increased inbound MQLs by 463% in 12 months through growth marketing on a limited budget Accountex 2024: "AI and automation in accounts receivable: A game-changer for finance teams and their accountants" Pathmonk podcast guest: "Alter your Messaging to Increase Conversions & Enhance User Experience" Certifications & Training BSc Consumer Behaviour and Marketing, University of Reading