Articles by Dean Norris

Dean Norris is a customer-led and technical Product Manager with a 10+ year track record spanning full-stack engineering, UX design, and B2B sales. He has a proven ability to bridge the gap between commercial strategy and technical execution in fast-paced environments. He specializes in using AI-driven prototyping to validate product assumptions, streamline workflows, and accelerate engineering velocity. He is passionate about driving product-led growth for global, distributed teams, and has over 7 years of experience working in accounting SaaS. His experience combines: Full-stack engineering and UX design expertise, giving him hands-on technical fluency alongside product strategy Over 7 years in accounting SaaS, with deep knowledge of finance workflows and integrations Managing complex integration projects across major ERPs including MS365 Business Central, NetSuite, and Sage Intacct Using AI-driven prototyping to validate assumptions and accelerate product development for global, distributed teams Achievements Managed integration projects involving highly technical ERPs such as MS365 Business Central, NetSuite, and Sage Intacct Developed a desktop integration for Sage50 from start to finish Spearheaded Receivables Forecasting and Cash Flow Forecasting at Chaser Drove a customer-led approach to product development, with a new chase criteria feature achieving 10% adoption within 1 month of release Co-facilitated a Business Central training session delivered to over 1,000 people Certifications & Training Disruptive Digital Marketing Strategy, University of Oxford — Saïd Business School