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From 3-4 September 2025, thousands of accountants, bookkeepers, and finance professionals will head to the Brisbane Convention and Exhibition Centre for Xerocon Brisbane 2025. Often described as the “Coachella for accountants,” it is an immersive two-day experience combining innovation, learning, and networking with a vibrant community.
For practices, bookkeepers, and finance teams, Xerocon is a unique opportunity to discover new tools, explore the latest Xero updates, and connect with peers from across Australia, New Zealand, and beyond. But with so much on the agenda, the challenge is knowing how to get the most from the event.
This guide provides practical advice to help you prepare, engage, and return from Xerocon with insights and connections that will deliver value long after the event ends.
Why Xerocon matters
Xerocon is not just another industry event. It is where the future of accounting and bookkeeping takes shape. Attendees can explore AI-powered innovations, attend discovery sessions tailored to specific interests, and gain continuing professional development (CPD) points while learning from experts.
It is also a rare chance to engage directly with Xero’s leadership team, as well as global app partners who shape the tools accountants and bookkeepers rely on every day. Combined with lively networking events, including the Xerocon wrap party at Cloudland, the experience blends professional growth with memorable moments.
For full details on the program, visit the Xerocon Brisbane 2025 agenda.
Prepare before you arrive
Xerocon is fast-paced, so a little planning goes a long way.
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Explore the agenda: Review the session list and highlight the keynotes, workshops, and discovery stages most relevant to your role. With 60% more breakout sessions this year, it is worth prioritising.
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Identify must-see exhibitors: More than 80 app partners will showcase tools covering automation, payments, practice management, and more. Create a shortlist of exhibitors you want to visit so you don’t miss opportunities.
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Book meetings early: If there are partners or peers you want to connect with, schedule time before the event. Messages on LinkedIn or via the Xerocon app can help you secure dedicated conversations in a busy environment.
Set clear goals
With so much happening, it’s easy to feel overwhelmed. Setting goals will help you focus.
Ask yourself:
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Do you want to discover new technology for your practice?
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Are you hoping to build partnerships with peers or app providers?
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Do you need to gain insights into AI and automation to stay ahead?
Write down two or three objectives and keep them in mind as you move through the event. Goals not only guide how you spend your time but also help you measure the value of your experience afterwards.
Engage and make connections
Xerocon is as much about people as it is about products. The event gathers a community facing the same challenges and opportunities as you.
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Join networking sessions: Take part in structured networking opportunities designed to introduce you to new contacts.
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Be approachable: Genuine interest goes a long way. Listen actively, ask questions, and be open to sharing your own experiences.
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Enjoy the wrap party: On Thursday evening, Cloudland will host the legendary Xerocon party. This relaxed setting is a perfect place to strengthen relationships and celebrate the community.
Remember: the contacts you make at Xerocon can lead to collaborations, referrals, and partnerships long after the event closes.
Look after yourself
Two days of sessions, networking, and exploring the expo floor can be demanding.
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Wear comfortable shoes: You’ll spend much of the day walking or standing.
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Stay hydrated and nourished: Bring a water bottle and take advantage of breaks for healthy snacks.
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Balance your energy: Don’t feel you must attend everything. Choose sessions that matter most and allow time to recharge.
Comfort may not sound strategic, but it helps you stay engaged and get maximum value.
Follow up afterwards
The real return on investment from Xerocon comes after the event.
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Review your notes: Identify key ideas you can implement right away.
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Reconnect with contacts: Send a short message to people you met, referencing your conversation to keep the connection alive.
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Share learnings with your team: Discuss insights with colleagues and explore how they can be applied in your business.
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Act on opportunities: Whether it’s trying a new app or piloting a new process, small steps taken after the event can drive lasting improvements.
Visit Chaser at stand E12
If you are looking for practical ways to reduce late payments, improve cash flow, and give finance teams more time to focus on growth, visit Chaser at Stand E12. The team will be ready to discuss receivables automation and credit control solutions, and to share how businesses across industries are transforming their collections processes.
Find out more about what to expect at Xerocon Brisbane 2025.
Final thoughts
Xerocon Brisbane 2025 offers more than two days of talks and technology. It is a chance to step back from day-to-day work, explore the future of accounting, and connect with a community shaping the profession.
By preparing in advance, setting clear goals, making connections, and following up afterwards, you will ensure that Xerocon delivers value well beyond the event itself.
Whether you are attending for inspiration, learning, or new partnerships, take the opportunity to immerse yourself fully. It may be the most impactful two days of your professional year.
