Top 6 tips to prepare for Odoo Experience Brussels

Odoo Experience is one of Europe's biggest tech and business events, bringing more than 40,000 attendees to Brussels Expo for three days of talks, networking, and product launches. With more than 400 exhibitors, 400+ talks, and a packed schedule spread across the venue, the event moves fast, and a little preparation goes a long way toward making the most of it.

Whether this is a first visit to Odoo Experience or a returning trip, the tips below cover the practical groundwork worth sorting out before arriving in Brussels, from choosing a pass to knowing what to pack.

Here are six tips to get ready before Odoo Experience Brussels 2026.

1. Register early and pick the right pass

Odoo Experience offers a free Basic pass, which includes access to conferences, the exhibition area, and workshops, alongside paid Premium and CEO passes with added access to catering, keynotes, and evening events. Each pass type unlocks a different level of the event, so it is worth checking what each one includes before deciding, rather than assuming the free option covers everything needed for the visit.

Registering early also means less uncertainty closer to the date. Passes, catering options, and masterclass seats are limited, and popular masterclasses in particular tend to fill up well before the event itself, so locking in a pass and any add-ons early removes one more thing to think about during an already busy run-up.

Choose the right pass for you here. 

2. Sort travel and accommodation ahead of time

Brussels sees a major influx of visitors during Odoo Experience, so hotels near Brussels Expo tend to book up quickly and prices rise closer to the date. Waiting until the last minute usually means paying more for a room further from the venue, which adds extra travel time on already long event days.

Booking flights and accommodation early, and confirming exactly how to get to and from Brussels Expo each day, removes one of the biggest sources of last-minute stress. It is also worth checking whether colleagues are arriving the day before, since many teams use the extra day to settle in, drop off stand materials, and walk the venue before the doors officially open.

All the practical information, including how to get to the event and where to stay, can be found on the organizers' page. 

3. Map out the agenda in advance

With 400+ talks running across three days, trying to decide what to attend on the spot usually means missing the sessions that matter most. Sessions run in parallel across multiple tracks, so two interesting talks often overlap, and without a plan it is easy to spend more time deciding than actually attending.

Reviewing the agenda and tracks beforehand, and shortlisting must-see talks, keynotes, and masterclasses, makes it much easier to build a realistic schedule once on-site. Building in some flexibility also helps, since the best conversations at an event like this often happen between sessions rather than during them.

Check the full event agenda here. 

4. Set goals and book meetings with exhibitors

Odoo Experience brings together hundreds of exhibitors, partners, and industry experts, so walking in without a plan can mean missing valuable connections in a venue that size. With so many stands to see, it is easy to spend the whole event browsing without actually having the conversations that matter most.

Identifying which exhibitors or partners are worth visiting, and reaching out ahead of time to book meetings, makes networking far more productive than relying on chance encounters at the stand. This is especially useful for finance and operations teams looking into accounts receivable automation or other tools that support the wider Odoo ecosystem, since a short pre-booked conversation usually covers far more ground than a passing chat on a busy show floor.

The full exhibitor list can be found here. 

5. Pack for three long days on the show floor

Odoo Experience runs across three full days, with plenty of walking between talks, stands, and evening events. Comfortable shoes make a bigger difference than almost anything else on a schedule this packed, along with a portable charger to keep a phone alive through a long day of scanning badges, checking the agenda, and taking photos.

A light bag also helps for collecting materials and merch from exhibitors along the way, since most attendees end up carrying more by the end of each day than they expected. Layers are worth packing too, since exhibition halls can vary a lot in temperature between the main floor and smaller session rooms.

6. Prepare questions before visiting stands

With so many exhibitors covering different tools and integrations, arriving with a few clear questions helps make each stand conversation more useful. Without a plan, it is easy to end up with a bag full of leaflets and few real answers to the questions that actually matter for the business.

Thinking in advance about specific challenges or goals, whether that is collections, cash flow, or another part of the business, means walking away with answers that are actually relevant. Teams looking to tighten up their accounts receivable process or explore AI and automation in receivables ahead of the event will get more out of stand visits with a short list of questions ready to go.

Meet Chaser at Odoo Experience Brussels

Chaser will be at Odoo Experience 2026 in Brussels from September 24 to 26. Stop by the stand to see how receivables automation helps businesses get paid faster and improve cash flow visibility.

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